What is JBâs own personal philosophy on life? âGood business is followed by good business.â If you treat others right then theyâll treat you right. A self-described driven, laid back guy, JB knows that it takes more than just raw talent to reach the top. JB started rapping when he was just 13 years old. His cousin Sam was the first to get him into entertainment. She pushed him to do talent shows and to perform, and even though she passed away, heâd gotten a taste of it and wanted more.