The Incredible Bongo Band, also known as Michael Viner's Incredible Bongo Band, was a project started by Michael Viner, a record artist manager and executive at MGM Records. The band's output consisted of instrumental music in the funk genre, characterised by the prominence of bongo drums and also conga drums. Although the band released two albums, 1973's Bongo Rock and 1974's Return of the Incredible Bongo Band, the band is best known for its cover of "Apache", a song originally made popular by The Shadows. This record languished in relative obscurity until the late 1970s, when it was adopted by early hip-hop artists, including pioneering DJs Kool Herc and Grandmaster Flash, for the uncommonly long percussion break in the middle of the song. Subsequently, many of the Incredible Bongo Band's other releases were sampled by hip-hop producers, and the "Apache" break remains a staple of many producers in drum and bass. The song received popular attention again in 2001 when it was featured in an ad for an Acura SUV. Recently, music critic Will Hermes did an article on Apache and the Incredible Bongo Band for the New York Times. The song "Let There Be Drums," which was made famous by Sandy Nelson and also performed by The Ventures, was used as the theme song for the long running television show "Atlantic Grand Prix Wrestling" during the 1980's.
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