Joey Negro was the main alias Dave Lee (Born 18 June 1964, Isle of Wight, England, UK) worked under from 1990 to July 2020, when he announced he was dropping it. In 1990 he was given an opportunity for his first solo release on Nu Groove Records. Believing his own name to be somewhat mundane, he decided an alias was required. Unable to think of a suitable name and under pressure to meet a deadline, he took inspiration from the artist names that were present on two records amongst a pile upon his desk. Elements from Pal Joey and J Walter Negro were used to form the main artist alias used on "Joey Negro - Do It, Believe It".
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